From Kesari to Badrinath Ki Dulhania — check out the Bollywood movies that made a huge splash at the box office during Holi weekend
Bollywood has always had a things for festive releases, believing that holiday weekends help register surplus footfalls (tickets sold) for movies at the box office, And to be fair, to an extent, that;s quite true, provided though, the film has been made satisfactorily enough to click with the audience. Festive weekends like Diwali, Eid, Christmas, Independence Day and now, even Valentine's Day have turned to be mega-money-spinners for Hndi movies at ticket windows. However, among all the excitement and clamour to release and register big money during these holidays, another lucrative festival is at times ignored by the audience and, believe it or not, filmmakers, too.
The truth is something else altogether with Holi proving to be an terrific boost for well-made movies, particularly with the family audience thronging theatres from afternoon onward, once they're done celebrating the festival of colours. Don't take our word for it just check out the box-office collections of the films below released during Holi in the recent past:
1.) Malamaal Weekly
From as far back as 2006, Holi began proving to be a good option for Bollywood filmmakers, with the Priyadarshan directed Paresh Rawal-Om Puri-Riteish Deshmukh starrer, Malamaal Weekly, turning out to be a big surprise hit at the box office.
BO Collection: 26.89 crore nett
Verdict: Superhit
2.) Race
Holi is not only a favourable period to release films, but the audience has shown that they embrace films during the festival regardless the genre something that's not as easy to pull off during the bigger festive weekends of Diwali, Eid and Christmas, when moviegoers crave for big-blockbuster entertainment. In 2008, ABbas-Mustan's edge-of-the-seat thriller, Race, starring a huge cast comprising Saif Ali Khan, Akshaye Khanna, Bipasha Basu, Katrina Kaif, Akhsaye Khanna and Sameera Reddy, made a huge mark at the box office.
BO Collection: 60.83 crore nett
Verdict: Hit
3.) Kahaani
Another thriller that raked in the moolah during Holi was Vidya Balan's Kahaani, directed by Sujoy Ghosh. The film began slow right out if the gate, but as the word-of-mouth caught on, it picked up, and how.
BO Collection: 51.55 crore nett
Verdict: Hit
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