Are Prabhas, Mahesh Babu, Thalapathy Vijay and other south celebs more popular than Hindi stars?

From the past decade, we have seen south films catering to north-Indian markets and getting pan-India appeal. While films like Baahubali 1 and 2, KGF, 2.0, Saaho and others have enjoyed a phenomenal run in theatres in their dubbed Hindi versions. The other Hindi dubbed films of actors like Thalapathy Vijay, Mahesh Babu, Vijay Deverakonda, Jr NTR, Allu Arjun, Suriya, Thala Ajith and others enjoy great viewership on TV across the nation. And keeping that in mind the cinema owners had a conversation with the producers of Telugu, Tamil, Kannada and Malayalam films for the dubbed version of their films featuring pan-India stars.

Exhibitor Akshaye Rathi told Mumbai Mirror, "With tent-pole films like Bhuj: The Pride of India and Laxmmi Bomb going off our radar, we're exploring the possibility of demolishing the language barrier." He further added, "Prabhas, Allu Arjun, Mahesh Babu, Jr NTR, Vijay, Ajith, Rajinikanth, Yash and Mohanlal have a phenomenal draw on TV and we're now looking to take these so-called regional stars to viewers across the country." Akshaye is betting on films like RRR, Valimai, Pushpa, KGF 2 and Prabhas' next with Deepika Padukone.

Delhi exhibitor Gurmeet Seble agreed to this and said, . "With proper dubbing and marketing, they can revolutionalise cinema. Anyway, most of the Hindi films coming on OTT would have been theatrical disasters." He further asserted, "Collections of South films, too, will spike with every passing year. Wait for KGF 2, it will explode!" Vishek Chauhan, an exhibitor from Bihar also agreed with this plan and said, "Imagine a three-film old Prabhas opening on par with Salman Khan in Bihar; it's possible. KGF released alongside Shah Rukh Khan's Zero with zero hopes and surprised all the exhibitors." He further added that Mahesh Babu's Spyder would have opened big in Hindi belts too. "I got at least 500 enquiries for the film, but the makers didn't dub it. However, with social media at its peak, good content is travelling by word of mouth," said Chauhan. He concluded by saying, "I fear soon most Hollywood and South films will perform better than those in Hindi. Bollywood will be shocked when 10 to 12 South films clash with them at the box-office. The day is not far because now it's all about entertainment."

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